Brand Revitalization for a Heritage Brand
Project Details: Refreshed a brand to resonate with modern consumers while retaining its heritage.
Challenge: Modernizing the brand without alienating its loyal customer base.
Solution: Conducted thorough market research, redefined the brand identity, and launched a multi-channel marketing campaign focusing on heritage in a contemporary context.
Results: Increased brand engagement among younger demographics by 60%.
Doug Belding's Role: Guided the brand's strategic repositioning and oversaw the creative direction of the campaign.
Feedback: The client appreciated the respectful balance of tradition and innovation, leading to renewed brand love.
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